About US
Make it happen was born out of a need for a talent agency that works together with its clients and brings the humanity back to representation. Joseph Bethell a retired performer now teacher and creative wanted to foster an environment where hard work and passion for what you do should mean something.
“I believe in kindness, honesty, and most of all being the type of agent I wish I had had. I believe that my role should go beyond submissions, but being there to guide, help, and mentour up and coming talent”Joseph Bethell - Founder
Joey BEthell
Founder and Agent
Since 2021 Joey was senior agent and co founder of West-Pier Agency. Along side this he is also industry liaison for The Brighton Academy and in charge of the in house college agency TBA Management. In 2024 Joey decided to step away from West Pier and create MIH Associates.
Throughout Joeys career he has built up a vast network of friends and colleagues within the industry. From casting directors for West end musicals to creative directors for some of the biggest show producers in the world.
Joeys ethos and cornerstone of how he wants to run his agency is that hard work and kindness comes above talent. He only wants to represent clients who he knows and trusts will bring joy to what ever they do.
Joey has worked nationally and internationally as a performer for over ten years and for the last six years has taught at many of the country’s leading performing arts colleges and universities. Joey holds DDE status with the ISTD in both Modern Theatre and Imperial classical Ballet.Joey is part of the teaching faculty at the Brighton Academy (TBA).
Joey still regularly freelances as a creative and choreographer.
STEVEN HARDCASTLE
Agent
Steven trained at the London School of Musical Theatre and Tiffany Theatre College.
Credits include: The King and I (London Palladium) The King and I (International tour) Where is Peter Rabit ( West End and UK tour), Thoroughly Modern Millie (West End, Adelphi Theatre), American Idiot (West End) Spirit of the dance (Uk and international tour), Celebrity Cruises, as well numerous Pantomimes around the UK.
Television credits: A Midsummer Night’s Dream (BBC), The Royals (Netflix), FA Cup final (Wembley Stadium).